Fees used in the presets
| Region | Shopify Basic (monthly / yearly billing) | Shopify Payments online card rate (Basic · Grow) | Etsy processing |
|---|---|---|---|
| United States | $39 / $29 per month | 2.9% + 30¢ · 2.7% + 30¢ | 3% + $0.25 |
| United Kingdom | £25 / £19 per month | 2% + 25p · 1.7% + 25p | 4% + £0.20, plus 0.48% regulatory fee |
| Ireland (EU) | €32 / €24 per month | 2% + €0.25 · 1.7% + €0.25 (excl. VAT) | 4% + €0.30 |
| Australia | A$56 / A$42 per month | 1.7% + 30¢ · 1.55% + 30¢ | 3% + A$0.25 domestic |
Etsy also charges a 6.5% transaction fee on item price plus shipping, a $0.20 USD listing fee per sale, and VAT on its fees outside the US (UK 20%, Ireland 23%, Australia 10% GST). If you use a third-party payment provider instead of Shopify Payments, Shopify adds a 2% fee on the Basic plan. International cards cost more on both platforms.
Sources, last checked 24 October 2026: Shopify pricing for US, UK, Ireland and Australia; Etsy Fees & Payments Policy; Etsy payment processing by country. Prices can change and promotions are not included, so check before you decide.
How to read the result
Etsy profit = Orders × (Price + Shipping − Etsy fees − COGS − Postage − Etsy Ads)
Shopify has a fixed monthly cost but lower fees per order, while Etsy has no monthly fee but takes a bigger share of every sale. The more orders you have, the more likely Shopify wins, if you can bring buyers yourself. Etsy's main value is its marketplace traffic, so include a realistic ad cost per order for Shopify, or the comparison will flatter it.
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FAQ
Is Shopify cheaper than Etsy?
Per order, usually yes, because Shopify Payments rates are lower than Etsy's 6.5% transaction fee plus processing. But Shopify has a monthly plan fee and no built-in marketplace traffic, so at low order volumes or with high ad costs Etsy can leave you more profit.
How much is Shopify Basic?
From Shopify's official pricing pages checked on 24 October 2026: $39/month billed monthly or $29/month billed yearly (US), £25 or £19 (UK), €32 or €24 (Ireland) and A$56 or A$42 (Australia).
Does Shopify charge transaction fees?
Not when you use Shopify Payments, though you pay card processing rates. If you use a third-party payment provider, the Basic plan adds a 2% third-party transaction fee.
Can I sell on both?
Yes. Many sellers keep Etsy for discovery and use Shopify for repeat customers. Use this calculator to see what each channel earns at your volumes.