See your real profit per order, break-even ROAS, maximum ad cost and target pricing in seconds — without a spreadsheet.
Start with the five essentials. Add extra costs only if you need them.
Tip: if supplier shipping is already included in your product cost, leave Shipping at 0 so you do not count it twice.
Test your ad cost or choose a target margin. The calculator updates instantly.
Drag the slider to see the impact on unit economics.
Pick a goal and see three ways your unit economics could reach it.
Assumes the same unit economics hold for every order.
| Orders | Revenue | Ad spend | Profit |
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A quick view of how the revenue from one order is allocated.
Your estimated profit per order is your selling price minus the costs you enter: product cost, shipping, percentage-based platform/payment fees, advertising cost and optional costs. The result is a planning estimate for unit economics — not an accounting statement.
Break-even ROAS estimates the minimum return on ad spend required for revenue to cover the non-ad costs entered in the calculator. If your actual ROAS is below that threshold, your order economics may be losing money before overhead and taxes.
Maximum CPA is the estimated acquisition cost that would reduce profit on the order to zero. A business usually needs a lower CPA than this if it wants to retain a meaningful profit margin.
Taxes, chargebacks, subscription fees, staff, warehousing, currency conversion, discounts, attribution differences and changing marketplace fees may materially change actual profit. Use your own current figures and verify business-critical decisions with your accounting data.
Plain-English answers to the metrics ecommerce sellers see most often.
It is the approximate ROAS where the revenue attributed to advertising covers the non-ad costs you entered and leaves roughly zero profit on the order.
Maximum CPA is the estimated amount you could spend acquiring one order before that order reaches break-even based on the costs entered.
ROAS only compares revenue with advertising spend. Product cost, shipping, payment fees, returns and other expenses can leave little profit even when ROAS looks strong.
Either approach works as long as you do not count the same cost twice. If your supplier price already includes shipping to the customer, place the full amount in product cost and leave shipping at zero.
No. It changes how the numbers are displayed. Enter all values in the same currency.
No. It is an educational planning calculator. Use actual accounting data and qualified professional advice for tax, legal or material financial decisions.
Use our focused calculator to find the minimum ROAS and maximum CPA your order economics can support.
Open the Break-Even ROAS Calculator →Find your break-even CPA and a target CPA that still leaves profit in the order.
Open the Maximum CPA Calculator →Calculate profit per order, margin, markup, contribution before ads, break-even price and the selling price needed for your target margin.
Open the Profit Margin Calculator →Work backward from product cost, shipping, fees, returns, advertising and the profit margin you want to keep.
Open the Product Pricing Calculator →Choose the focused tool for profit, pricing, margin, ROAS or CPA.
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